CellAlert is the global brand for a message delivery system provided as a Public Service, by participating wireless providers and local radio, television and cable operators, for the delivery of mandatory public service announcements to citizens at risk.

The CellAlert service provides a commercially sustainable model for the deployment of emergency alert and advisory services that can leverage the promotional capabilities of the largest mobile marketing segment, through branding and cross promotion of the feature.

By embracing the universal CellAlert brand, widely promoted by the commercial broadcast partners, participating mobile networks receive on air promotion of their network increasing sales and reducing subscriber churn. Additionally, public familiarity with a critical messaging feature opens the market for other commercial broadcast messaging features and network applications reducing reliance on more profitable messaging services like point-to-point Short Messaging Services, SMS.

In an age of an ever increasing number of manmade and natural disasters, it is critical that citizens-at-risk have immediate access to authorized government information and instruction. In an effort to dramatically improve the reach and effectiveness of our public warning capability, your local radio, television and cable stations have joined with the international wireless telecommunications networks to provide the CellAlert service.

This unique partnership will provide authorized emergency management agencies immediate access to wireless handsets of individuals in, or entering, a location threatened by imminent disaster events. A short text message in the users preferred language will provide real-time alert and advisory instructions, identifying the nature of the emergency, what action to take, and what radio, TV, internet and cable providers are broadcasting more detailed information.